MCI European gold medalist dressage rider, Gemma Moss, appointed as brand ambassador

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Cheshire based MCI European gold medalist dressage rider, British dressage (BD) accredited coach and local business owner, Gemma Moss, has been appointed as Equiform brand ambassador.  The partnership which commenced at the beginning of 2023 introduces advanced level dressage rider & coach, Gemma, as the newest rider to join our Equiform ambassadors’ team, collaborating on the Equiform range of equine products and supplements.

Gemma has competed as an international dressage rider winning a gold medal on her international debut in Paris, has won at the under 25 National Dressage championships, was selected to represent England at the Home International, as well as being placed at many regional championships.  She also runs her own equine business, Gemma Moss Equestrian, which offers a range of services such as stallion livery, schooling livery, dressage coaching, competition livery and sales livery. All at her 5-star Cheshire based yard.  

Commenting on her new appointment as brand ambassador, Gemma Moss, said: “I am so excited to now be representing Equiform. I’ve been using their products for years and can honestly say there’s nothing better on the market. All the horses on the yard have to cope with a rigorous training regime, especially the breeding stallions that are also competing. They all need individualised feeding and supplement support to enable them to perform and progress to the best of their abilities. Knowing that I can fuel them on the highest quality supplements, and also call for advice on trustworthy solutions, is absolutely invaluable to me and the team.”

Photo credit: Tine Johnson Photography

On Gemma’s appointment, technical Director at Equiform Nutrition, Anna Price, said: “We are absolutely thrilled to have Gemma on board at as our newest Equiform Nutrition brand ambassador this year. Gemma is a talented equestrian and also an impressive businesswoman. We look forward to getting to know Gemma and her equine family further and to support her with our range of supplements over the forthcoming months.

Equiform Nutrition are a leading British brand of high-quality nutritional supplements for both sports and performance horses. They offer a wide range of products including vitamins, minerals, calmers, joint supplements, electrolytes and more.

All of our products are made on site in Crewe, Cheshire, to the highest quality control industry stands using the latest production techniques in their innovative production facility. We have been producing high quality supplements for all types of horses and ponies for 100 years.

Equiform are owned by parent company, Form Nutrition, an independent, leading manufacturer of animal nutrition and health products specialising in liquid technology across multiple species.

We employ a team of dedicated and experienced staff who work across the following brands: Equiform Nutrition, Maxavita, Avitech Poultry and 4K9 as well as offering contract manufacturing.

Our products are produced to the highest quality control standards and production techniques, and operate to the Universal Feed Assurance Scheme (UFAs), British Equestrian Trade Association (BETA NOPS), Good Manufacturing Practice (GMP) and International Organisaiton for Standardization (ISO)  quality standards.  We continue to invest in and grow their brands, production facility, plus analytical and development capabilities at their head quarters in Crewe, Cheshire.